Lockhart’s – Water Based Hair Pomade

$15.45

Lockhart’s Professional Water Based Pomade is a medium/firm hold water based pomade that has all day hold, high shine, and a masculine  fragrance with subtle notes of lavender, earthy moss, and musk, super fresh, super clean. Using our “PliaLOCK” technology this product remains firm and pliable throughout the day to allow for all day hold while still being able to be reactivated with just a small amount of water without the crispy, “hardening” feel of gel type pomades.

Cool as a cucumber:
Just what is “Cucumber fruit extract” and why is it in a pomade?

Cucumbers are known for their health benefits (you know you’ve seen your girl with cukes over her eyes). Cucumbers are LOADED with vitamins A and C and Silica. Vitamin A helps the body produce healthy sebum, keeping the hair properly hydrated, preventing brittle and dry hair. Vitamin C helps build collagen and allows the hair to absorb the necessary amounts of iron which keeps hair looking strong and healthy. Silica is known to strengthen blood vessels and promote healthy blood flow to the scalp. Cucumber fruit extract is also loaded with alkaline minerals such as sodium, potassium, and magnesium which helps soften and strengthen hair. They don’t call the cucumber a super food for nothing.

PERFORMANCE
HOLD: Medium/Firm
SHINE: Medium
TEXTURE: Semisolid
SCENT: Subtle notes of lavender, earthy moss, and musk. Not overpowering so it will blend well with colognes or desired fragrance.

The Journey

There’s a new ideology forming in the pomade community regarding Water Based pomades as either “Orthodox” or “Unorthodox.” This product, however, is neither “Orthodox” or “Unorthodox,” it’s a “Paradox.”

This product began as a science experiment in the Lockhart’s home lab which has been through countless reformulations. Once an ideal formula was created we then partnered up with one of the top chemist families in the state of Michigan to polish the product until it shined! It was of utmost importance to us that the product not only performs exceptionally, but it is also safe, stable, and will have a long shelf life. Micro testing was/is an absolute must with these products and we’re excited to now offer such a unique product.

PRO TIP

Apply Lockhart’s Water Based Pomade to slightly damp hair.  Use small amounts of product at a time until the desired hold is achieved. 

3 in stock

SKU: PM-LOC-WATER Categories: , Tags: ,